International medical brands → Israel

Your partner in building international medical brands in Israel

We help international medical brands enter the Israeli market, build a strong professional presence, and lead long-term growth.

Start a conversation→ Our approach
17+
Years of experience
1,000s
Professional relationships
#1
Category leadership delivered

We're not looking for the next product.
We're looking for the next breakthrough.

Harel Medical Team · Positioning

About us

More than distribution. A true market partnership.

Harel Medical Team Ltd. brings over 17 years of experience marketing, launching and leading premium medical products in the Israeli market.

We operate at the meeting point of medicine, marketing and well-being, guiding international brands through every stage of market entry — from import, through marketing strategy, to broad adoption across professional and retail channels.

Founded on the belief that quality medical products need more than regulatory approval and distribution to succeed, we combine strategic thinking, sharp marketing insight and a deep, ground-level knowledge of the local market.

The professional market

Physicians and healthcare professionals, with a particular focus on dentistry — built on years of direct relationships and trust.

The consumer market

Pharmacies, pharma chains and specialty stores — translating professional credibility into retail presence and demand.

Strategy & trend-spotting

An ability to identify emerging trends across local and international markets, and select only products with real, lasting value.

What we do

End-to-end support, from market entry to category leadership

Every program is built around the nature of the product, its target audience and the manufacturer's goals.

Market entry strategy

Building a tailored strategy for entering and winning the Israeli market.

Import & registration

Managing import and regulatory registration through trusted professional partners.

Marketing & product launch

Developing marketing plans and introducing products into the market.

Professional adoption

Creating awareness and adoption among professional audiences and decision-makers.

Clinics, pharmacies & HMOs

Active engagement with clinics, pharmacies, health funds and hospitals.

Long-term presence

Conferences, training and building durable, long-term commercial presence.

GENGIGEL®
From Italy to category leader in Israel
17
Years partnering the brand
#1
Category leader, teething care
Bottom-up
Professional-led adoption model
Success story

Building category leadership, step by step

From the moment GENGIGEL landed in Israel, we built a dedicated marketing program to break into the Israeli dental market — and turned it into the category leader for teething and oral-care relief.

The challenge was education: a professional market accustomed for decades to one dominant product, and consumers who needed to understand why a premium-priced product was worth it. We met it through consistent work with professionals, presence at medical conferences and patient, ground-level market development.

No large advertising spend — growth driven by physicians, pharmacists and clinical teams who loved the product and recommended it. A genuine bottom-up product development model.

Our approach

Not every new product is the right product

Before any partnership, we examine a product's quality, safety profile, scientific or clinical basis, fit for the Israeli market and the value it brings to professionals and patients.

We choose to work with a small number of selected brands and invest in building them over time, rather than representing a wide, unfocused portfolio. That focus lets us give every brand the attention, commitment and resources success requires.

Product quality & safety profile
Scientific or clinical foundation
Fit for the Israeli market
Real value for professionals & patients
Potential to lead its category
For international manufacturers

One trusted partner for the entire Israeli market

If you manufacture dental, OTC, medical-accessory or healthcare-innovation products, we are your single point of entry — and your long-term growth engine — in Israel.

We evaluate the fit

We assess your product's quality, evidence and potential in the Israeli market — honestly.

We build the strategy

A tailored entry and positioning plan, mapped to the right channels and audiences.

We open the market

Import, registration and launch through our professional partners and our own network.

We grow the brand

Sustained presence across professional and retail channels, building toward category leadership.

What you gain

Direct access to a market that is hard to enter alone — and a team that treats your brand as its own.

  • A network of thousands of physicians, pharmacists and dental hygienists across Israel
  • Established relationships with pharmacies, health funds, hospitals and medical centers
  • Deep understanding of how Israeli professionals make decisions
  • A long-term, brand-building mindset — not just a product launch
Explore a partnership→
The team

Experience you can build a brand on

IH

Ifat Harel

Founder & CEO

Over 17 years of experience in the Israeli healthcare market, specializing in market development, medical brand building and launching innovative products. Ifat began her career 20 years ago at the McCann Erickson advertising agency, bringing deep expertise in launching and building brands in Israel.

OC

Omer Cohen

International Relations Manager

Responsible for ongoing relationships with international manufacturers and partners, and for developing business communication with companies looking to enter the Israeli market.

Vision & values

Connecting international medical innovation to the real needs of Israeli healthcare

Trust Professionalism Innovation Quality & Safety Commitment Shared growth
Get in touch

Looking for a partner in Israel?

We'd be glad to get to know you and explore how we can help build a successful presence in the Israeli market.

We'll get back to you as soon as possible.